It seems in regard to electronic design, touchscreens are in and anything tactile is out. Tao Ma sees it the other way around. The Quartz Tele concept uses large quartz crystals for each numeric number on a dial pad. Below each crystal is an embedded LED. Pressing each crystal illuminates it like a transformer’s energon cube. They all sit on a base with a sharp LED screen that displays pertinent information like incoming calls, dates, and contacts.