Texts from the designer:
The heart of the design for this mobile phone does not lie on the technological advances it had in it. It lies on being a normal phone and was designed to complement our fashion and the way we dress and not to evoke too much technological gadget traits.On the front lies a lush wide black screen and nothing else to steal anything away. The screen resides on a metal slab to add volume and a premium touch to it.
Perhaps a better way to show how this design correlates to fashion is the camera tab on the back. Instead of having it looking like camera shutter or lens cover. It was designed using features found on handbags and fashion accessories that is so everlasting.