For the ignorant lot, LOHAS is Lifestyles of Health & Sustainability and a way of life for one out of every six Americans. I’m not faffing about this, but LOHAS consumers shop for products based on their values and world view, reflecting their desire for healthier and more sustainable lives. Catering to this crowd is the Aqua Liquid cellphone that uses liquid fuel cells technology in the name of eco-friendliness; although this lowers the efficiency of the phone.
All the components of the phone are eco-friendly and can be recycled at the end of their journey. The E-Ink display ensures that lesser juice is used up and the phone won’t conk-off mid-conversation!
LOHAS or not, I feel it’s the extremes that we humans demand out of nature lead to imbalances and degradation. I could be wrong about this, but I feel when we do everything in moderation we can add sustainability to every aspect of life. We don’t need to do anything special, we only need to care enough to make that difference.