Drawing upon the accolades of its highly regarded L’Amour Collection, Nokia has joined creative forces with talented fashion designer Giambattista Valli to craft the Nokia 7373 Special Edition. For this one-of-a-kind cooperation between a thriving creator of new designs and the pioneer in mobile fashion accessories, Nokia returns to the style capital of Paris during Fashion Week. Here the efforts to fuse fashion with mobility began in 1999 with the introduction of the Nokia 8210.
“I was intrigued by the inspiration to define the mobile phone as a fashion accessory,” explains Giambattista Valli. “Like a dress, shoes and jewelry, the Nokia 7373 Special Edition phones follow the theme of my collection and I immediately imagined them as silhouettes dressed in my work. Depending on your mood, you swap bags and transfer the contents. Amazing to see how Nokia has applied this idea to the world of mobility. Just swap SIM cards from one mobile phone to another to match your personal style.”