Smart Drive System With Big Knob

After BMW promoting their iDrive system, Audi introduced us with one of their own, the big knob seems like one device to control them all. Located near the driver, it was mend to make the driver easily control infotainment system without even looking. Its stylist design makes perfect combination with the luxury interior design (some of you might think what’s the point, we don’t see it anyway). So what do you think ?